Digital Makeing, Upcycled.

Creating an advertisement on Instagram: Where to Begin? Since August 2015, the Instagram API is open. For brands it is now possible to run advertising campaigns on the social network dedicated to the photo. A huge market that opens companies as Facebook, Instagram owner, recently announced that the network now had 400 million active users. How to launch its advertising campaign on Instagram? What are the rules to follow? We go around the subject. HOW TO CREATE YOUR FIRST ADVERTISING CAMPAIGN ON INSTAGRAM? To launch an advertising campaign on Instagram several steps must be followed. Know that it is not mandatory to have an account in order to post advertising content. However the features are limited: you can not have access to comments and interact. Create an account is strongly recommended in the preamble. The other prerequisite is to have a Facebook advertising account. We must respect the rules imposed by the advertising network of Mark Zuckerberg and create an account...

Twitter is reliable, is still "really nice" ... We discover pictures of naked Stars before public speaks. We know what the new iPhone before Apple is like talking about it. We are aware of lives of our politicians watching the latest movies (before they are released :D) munching popcorn that prepared by wife/daughter/sister (insert selfie if you will here) ... But lets go back to when Twitter is meant as the first and foremost a great tool for business and communication.It is. I assure you. How to promote operations on TWITTER. Develop a community around your brand. Get a network of experts and influencers. Make the day before too. And yes, it is possible to make very advanced searches without using any other schedule tool. Here are the tricks to make you an expert of the day on Twitter. You can find the Twitter search box at the top right of any page Twitter, or else directly on twitter.com/search-home for a traditional search box, a bit of "Google-style...

The marketing mix often is debated not on its usefulness as no one disputes, but the number of ingredients that compose it. The question is whether the 4P are still current, or should we refer to them as 5P to 7P and 8P. However, doing a round-up, we come to 10P. So who are they? What is their purpose? Should we find others? The 4P Mix-marketing Jerome McCarthy created the Marketing Mix Model with 4P in 1960. Popularized by Philip Kotler, the principle is a offer available to consumers as combination of several components. They are mixed (mix) between them and not juxtaposed side by side, so as to represent a global offer to consumers. All ingredients are synergistic and materialize the same positioning. These 4P are still very useful in defining the offer, even in the hour of Social media and mobile marketing. The 4Ps are: Image Source: 123rf.com Product = product policy (product composition, patent, but also range of political, packaging ...) Price = price policy (prem...

You have a website and constantly fight to increase your traffic and attract new visitors. You built a great SEO campaign and keep improving your marketing strategies to reach that goal. But did you think about your content strategy? Common mistake The common mistake of people who sell online is to neglect the content. When creating your Ecommerce page, the first thing you focus on is the product. That makes complete sense as it is what your customer first care about: why would anyone buy your product if you can’t provide some quality item? You would then take great pictures, give a nice description, integrate it in an easy user-friendly page and integrate the whole in a cool design. Your next step is most probably trying to build an efficient marketing strategy using SEO and SEM.  Your SEM might be based on online or offline advertising, bringing awareness to your page and dragging people there in a short term basis. Your SEO is more of a long term strategy: how...