How to create ads on Instagram that work!

By -

Creating an advertisement on Instagram: Where to Begin?


Since August 2015, the Instagram API is open. For brands it is now possible to run advertising campaigns on the social network dedicated to the photo. A huge market that opens companies as Facebook, Instagram owner, recently announced that the network now had 400 million active users. How to launch its advertising campaign on Instagram? What are the rules to follow? We go around the subject.




HOW TO CREATE YOUR FIRST ADVERTISING CAMPAIGN ON INSTAGRAM?

To launch an advertising campaign on Instagram several steps must be followed. Know that it is not mandatory to have an account in order to post advertising content. However the features are limited: you can not have access to comments and interact. Create an account is strongly recommended in the preamble. The other prerequisite is to have a Facebook advertising account. We must respect the rules imposed by the advertising network of Mark Zuckerberg and create an account on FB because the network is the basis for managing Instagram campaigns. An intuitive authoring tool is then accessible (Power Editor) but you can choose to create ads directly online, without downloading Power Editor, via the API Advertisements Facebook .... Your ads are fully configurable, and will be stamped with a mention "Sponsored" to notify users that it is not a standard content.


CREATE HIGH-IMPACT ADVERTISING CAMPAIGNS ON INSTAGRAM

For successful advertising campaigns on Instagram should follow the codes of this particular social network focused on photography and video. The network itself provides some suggestions to get there. First recommendation: set clear objectives you are looking to have more notoriety or trigger purchases.? It is very important to think ahead to build a strong and relevant campaign. The second important point is the "story-telling". We must eradicate all the codes of traditional advertising and content focus on true moments, such as the users could live. You must tell a story. For example, if you are a coffee brand, you can tell the entire manufacturing process, from harvesting to roasting, and then to the coffee machine of the potential customer. Obviously, the content must be of very high quality graphics.

Product placement is not a sustainable strategy. There must be a real thread to decline over time. Before starting a campaign, be sure to optimize your own Instagram account. The account name must be clearly identifiable, the profile photo should be simple and clear. Add a link to your website. This seems to be the base, but this optimization process is sometimes forgotten ... A final advice: be creative, you can create your own hashtag and your own place to strengthen your community. They allow you to send an additional message and can make a viral campaign. Interact with users and relaying your campaign (visual, hashtag) beyond Instagram! Eg relaying your campaign via Twitter, Facebook, or through an off-line communication operation. After all, that is the cross-media!

Comments

Post a Comment

Popular posts from this blog

The Evolution of Marketing Mix from 4Ps to 10Ps

By -
Image
The marketing mix often is debated not on its usefulness as no one disputes, but the number of ingredients that compose it. The question is whether the 4P are still current, or should we refer to them as 5P to 7P and 8P. However, doing a round-up, we come to 10P. So who are they? What is their purpose? Should we find others? The 4P Mix-marketing Jerome McCarthy created the Marketing Mix Model with 4P in 1960. Popularized by Philip Kotler, the principle is a offer available to consumers as combination of several components. They are mixed (mix) between them and not juxtaposed side by side, so as to represent a global offer to consumers. All ingredients are synergistic and materialize the same positioning. These 4P are still very useful in defining the offer, even in the hour of Social media and mobile marketing. The 4Ps are: Image Source: 123rf.com Product = product policy (product composition, patent, but also range of political, packaging ...) Price = price policy (prem
Read more

Marketing Automation: An Overview

By -
Image
Saves time, rationalizes business processes and optimizes campaigns ... Technical devices allow the automation of a suite of marketing actions. If the concept of automation marketing is not new, it has probably never been so popular. These devices, software or techniques allowing the automation of a series of actions dedicated to the optimization of its marketing, has become crucial in a universe where the consumer journey is ultra-fragmented, between the fixed Web and the mobile, Online and offline. In addition to saving time and efficiency, marketing automation enables companies to manage the acquisition, retention and evaluation of their new consumers. They can also optimize their sales, by cross-selling or even upsell, and, of course, have a clear view of the return on investment of their campaigns. Who uses them? CAC 40 companies and major technology groups have long adopted the trend. Small and medium-sized enterprises (SMEs) are the fastes
Read more

Creating a social media strategy - the essentials.

By -
Image
The common mistake by many social media-related businesses is to hurry to create a Facebook page or Twitter feed without proper planning. Possible outcomes range from the waste of resources to poor performance. A social media strategy is essential if you want your investment returned. Here is a checklist of the key elements integrate a social media strategy. Goals Using key employees, determine the main objectives of your presence on social media. Is it to attract more customers? To increase the recognition of your brand? Improve customer service? Depending on your goals, decide how you will measure your success in social media (E.g. Visits, subscribers and comment, potential new clients, etc. .) and set yourself some targets. Audience Determine your target audience and the extent to which it is responsive to the various social media platforms. Focus your efforts early on the most likely platforms to be used by your audience, and experience at the same time. Content
Read more