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Developing an SEO strategy

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The place of referencing in the online marketing strategy The vast majority of Internet traffic comes from the major search engines: Google, Bing, Yahoo! This is especially true if you do not have or very little budget to invest in Google Adwords for example.   The contribution of search engines via SEO is all the more important as they generate targeted traffic with Internet users looking for what you offer. So, if your site can not be found and analyzed to be referenced in the search engines, you will hardly be able to increase traffic to your site. And this statement is all the more true if you are positioned in a competitive sector. Optimizing your SEO to be ahead of its competitors is an invaluable investment. In addition, investing time or money in SEO optimization is very important because it offers a higher return on investment than other acquisition channels. Indeed, SEO costs less and most importantly allows you to remain independent compare
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Should we bet on e-mailing or social media marketing?

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Why choose between emailing and social networks to boost its digital marketing strategy when the ideal is to combine the two channels? Social networks are no more than mere platforms where some individuals (often friends or acquaintances) display photos and share statuses about their privacy. No, nowadays, social media has become a vital marketing tool for any company wishing to have a remarkable digital presence. For its part, emailing has become the most important marketing tool. It is simple, it is the channel that achieves the best return on investment. So why choose between e-mailing and social networks when both have strong strengths and benefits? What if the combination of the two channels was the best marketing strategy to adopt? Social networks vs e-mailing : an unfair but complementary fight   The all-powerful e-mail We mistakenly believe that the distribution channels that hold the largest number of users are social networks. Yet, there are 2.6 billion email users
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10 skills to succeed in digital marketing

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To be a digital marketer, one must understand the nuances of the new paradigms of the web, that is to know how each of the social and digital channels work and interact with each other and the resulting synergies. What skills do a digital marketing professional need to succeed? 1. Data Analysis The term "big data" is used as confetti and glasses of vodka in a Russian wedding. It's not about big data, but about what you're doing with the data. Such is the work of the analyst. The data scientist is in the process of invading the marketing sphere because it has access to all technological tools and platforms. Many digital marketing professionals fear it. The Data requires a new "species" of collaborators, a "person of the numbers" ( the data analyst ). The digital disruption arrived so quickly that these experts are rare and hard to find. But this is what the new paradigm of marketing requires. The days when marketing was left to the &qu
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6 Tips To Boost Your Content Marketing And Traffic

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Everyone does Content Marketing. At least, everyone thinks of doing it, often empirically, and without getting the results expected. A blog should be read and it should convert , otherwise you miss something in your writing and publishing process. So, if you wait for days and your article is totally ignored, nobody shares it and it does not bring traffic, then comes time for reflection on your content: what are you doing wrong ? There is no magic formula, no recipe ensuring the success of Content Marketing but keys that can help you not miss out on what your audience expects of you. The first step is to get everything flat. Here are some questions that can help you pinpoint what is wrong:   Who is your audience?  What is its purchasing process? Does she take time to decide, does he have to come and go back to the site to initiate the act of purchase?  What content do they want first? I am surprised at the number of sites that offer me a free trial while I have not had enoug
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10 tips to optimize your videos on YouTube

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YouTube is the second largest search platform in the world and the biggest online video site . Here are 10 simple tips to highlight your content on YouTube and give you a chance to stand out among billions of video stories. 1) Metadata / IMPORTANT First of all the title must incite the user to click on your video, that is why it must be: • Catchy • Short • Consistent with the content of your video It is also very important to position oneself on keywords that are carriers, that is to say terms that will be sought by Internet users. External searches on YouTube are a driving force for your channel, even more so when you want to show your videos to a wider audience. Also remember that you need to be consistent and pick up the keywords in your title, description and video tags , to give them more power. Be careful not to put more than 10 tags , by always putting the most sought first and last ones that are generic to your chain (ex: gaming, ga
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Marketing Automation: An Overview

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Saves time, rationalizes business processes and optimizes campaigns ... Technical devices allow the automation of a suite of marketing actions. If the concept of automation marketing is not new, it has probably never been so popular. These devices, software or techniques allowing the automation of a series of actions dedicated to the optimization of its marketing, has become crucial in a universe where the consumer journey is ultra-fragmented, between the fixed Web and the mobile, Online and offline. In addition to saving time and efficiency, marketing automation enables companies to manage the acquisition, retention and evaluation of their new consumers. They can also optimize their sales, by cross-selling or even upsell, and, of course, have a clear view of the return on investment of their campaigns. Who uses them? CAC 40 companies and major technology groups have long adopted the trend. Small and medium-sized enterprises (SMEs) are the fastes
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Creating a social media strategy - the essentials.

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The common mistake by many social media-related businesses is to hurry to create a Facebook page or Twitter feed without proper planning. Possible outcomes range from the waste of resources to poor performance. A social media strategy is essential if you want your investment returned. Here is a checklist of the key elements integrate a social media strategy. Goals Using key employees, determine the main objectives of your presence on social media. Is it to attract more customers? To increase the recognition of your brand? Improve customer service? Depending on your goals, decide how you will measure your success in social media (E.g. Visits, subscribers and comment, potential new clients, etc. .) and set yourself some targets. Audience Determine your target audience and the extent to which it is responsive to the various social media platforms. Focus your efforts early on the most likely platforms to be used by your audience, and experience at the same time. Content
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